GM's Decision Not to Discontinue Production of the Hummer is a Good Thing

Whether you love it or hate it, if you're honest you'll admit that the Hummer has become an American icon. While its true the Hummer series (H1, H2, H3 and H6) are vehicles some people love to hate, the bottom line is GM's behemoth line of SUVs and SUTs has more admirers than detractors. I, for one, am happy that GM has decided--at least for now--not to cease production of Hummer vehicles. What do I like about the Hummer? Well, there is certainly truth to the slogan "like nothing else." The Hummer is both large, luxurious and fun to drive. It has impressive on-road and off-road capabilities. It also makes drivers and passengers feel safe and insulated from many of the dangers riders in lower riding, less massive vehicles experience. I could easily envision someone motioning to the driver of a Hummer and telling them "Excuse me ma'am, but someone just hit your car." Having felt no impact from the collision that occurred while she was driving the car, the driver would reply "Really. Thanks for telling me." Hummer could very well change its slogan to "Insulate yourself from the ordinary." or "Rise above the ordinary."

I hope GM's designers and engineers will focus on making the Hummer more fuel efficient rather than jettisoning it.