Mott's was already batting a thousand with is Natural Apple Sauce. As a parent, I love products that avoid both added sugar and artificial sweeteners. With its Mott's for Tots line of juices, the company that bills itself as "the leading producer of apple sauces and fruit juices for kids and adults" has hit another home run. Mott's for Tots is essentially fruit juice diluted with water. It has 40% less sugar than undiluted juice and has no artificial sweeteners. Although you could easily water down your own juice or simply consume half of a regular serving of juice to achieve the same effect, the concept is definitely a step in the right direction.
As a whole, we Americans have developed palates that are heavily dependent on sugar. It is a good thing when food processors find ways to reduce the amount of sugar in their products without adding artificial sweeteners. I am hopeful that other companies will get a clue and simply start making products that are less sweet.
Sunday, June 29, 2008
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